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Up-selling & Cross-selling


But Wait, There’s More!


Why be restricted to just selling tickets on the web or telephone? Along with selling your tickets, we can help you sell additional inventory, merchandise, special events, advance parking, and more.

  • Cross-promotional discounts and upgrades can be offered allowing for countless marketing options
  • Customer buying information provided to customize specific offerings
  • Product sale types recorded so you can understand customer buying patterns


Success Story:

The Adirondack Phantoms of the American Hockey League (AHL) - and affiliates of the Philadelphia Flyers - reached an agreement with the Wells Fargo Center to play a rivalry game against the Wilkes-Barre/Scranton Penguins in Philadelphia. To promote the event and increase their ticket sales, New Era Tickets worked with the Phantoms and the Flyers to develop the Hat Trick Pack, which included:

  • Two (2) Phantoms vs Penguins tickets at the Wells Fargo Center
  • Voucher redeemable for two (2) Philadelphia Wings lacrosse tickets
  • Voucher redeemable for two (2) Trenton Titans minor league hockey tickets
  • One (1) Phantoms Official Winter Hat, and
  • One (1) Flyers gift-bag

With total inventory control offered to the client, the campaign quickly launched and almost immediately sold out of the limited quantity 105 Hat Trick Packs. Similar packages have been offered for the Philadelphia 76ers and for events at numerous venues supported by New Era Tickets, including the Sesame Street Live: Sunny Seat Package.