THE PORTLAND TIMBERS SELECT NEW ERA TICKETS
October 3, 2012, EXTON, PA – The Portland Timbers, the Major League Soccer (MLS) club based in Portland Oregon, recently signed an agreement with New Era Tickets, the solution-driven, full service ticketing subsidiary of Comcast-Spectacor, to provide customized ticketing services and marketing automation technology.
The Portland Timbers selected New Era Tickets based on the company’s unique blend of personalized service, industry expertise, and technology solutions. New Era Tickets empowers sports organizations to take back control of their ticketing services. The ticketing solution, powered by New Era Tickets’ sister company, Paciolan, will enable the Portland Timbers to control a variety of items including: branding, season ticket resales, and fan data.
“The Portland Timbers want to provide the best experience for our fans each and every time they attend one of our games,” said Joe Cote, Vice President of Ticket Sales and Services for the Portland Timbers. “That experience begins with the ticket sale, and New Era Tickets’ technology provides many conveniences and options for our customers to enhance their experience.”
The Portland Timbers will leverage New Era Tickets’ personalized services, extensive expertise, and industry-leading solutions. New Era Tickets’ customized ticketing solution for the Portland Timbers will integrate mobile ticketing, access control management systems, wireless ticketing technology, fraud prevention, fan loyalty cards, as well as automated and personalized digital fan communications.
“The partnership with the Portland Timbers will continue New Era Tickets and FanOne Marketing’s past success with Major League Soccer organizations,” said Fred Maglione, President and CEO of New Era Tickets. “Our advanced ticketing solutions, combined with automated digital fan marketing technologies created by FanOne Marketing, will facilitate increased attendance, more ticket sales, and higher revenue.”
The Portland Timbers will utilize the technology and expertise of New Era Tickets to launch a branded ticket marketplace. The marketplace will offer the team’s season ticket holders a convenient and secure method to resell tickets to games they cannot attend.
Through New Era Tickets, the Portland Timbers will also launch a mobile ticketing solution to integrate with the Portland Timbers’ mobile website. Once the mobile ticketing solution is seamlessly integrated, Timbers’ fans will be able to quickly and conveniently purchase tickets online and utilize print-at-home ticketing technology.
The New Era Tickets’ access control solution will enable the Portland Timbers to manage wireless ticketing technology across the entire venue and allow for ticket or member card scanning at entry points throughout JELD-WEN Field. The solution provides real-time attendance reporting and also includes integrated technologies specifically designed to prevent various forms of ticket fraud.
In addition to ticketing technology, New Era Tickets’ highly trained contact center and client support teams will become integrated with Portland Timbers’ operations, and also extend to on-site support on game-days and during special events. The Portland Timbers’ customized ticketing solution will be supported 24/7 by a New Era Tickets Client Services team member.
As part of the solution, the Portland Timbers will eventually issue loyalty cards to season ticket holders and supporters. The loyalty cards will enable the Portland Timbers to offer fans a variety of promotions and conveniences, including offers for early attendance.
“New Era Tickets is very excited to partner with the Portland Timbers,” added Fred Maglione. “Their selection confirms our belief that we have the most knowledgeable team, unmatched technologies, and are the best choice for a Major League Soccer team.”
Through the agreement, the Portland Timbers have also selected to partner with New Era Tickets’ sibling company, FanOne Marketing, to grow and centralize the Portland Timbers’ fan database and send out highly targeted automated digital communications designed to increase sales, enhance each fan’s experience, and maximize fan loyalty.
“FanOne’s solution provides a completely automated database marketing program that easily customizes, measures, and analyzes the entire process,” said Joe Cote. “It also allows us to personalize each message by recognizing the fan’s favorite player, communication preferences, and prior behavior.”
The FanOne Marketing automation solution will enable the Portland Timbers to execute a variety of dynamic fan engagement communications, including behavior-based messaging and campaigns utilizing a multi-page personalized URL (PURL). With FanOne’s PURL technology, various pieces of dynamic content pre-populate a personalized website based on each fan’s individual demographics, behavioral history, and personal preferences. A PURL elevates what would otherwise be a traditional, static email marketing message into a personalized, interactive, and ultimately engaging fan experience.
About New Era Tickets
Based out of Exton, Pennsylvania, New Era Tickets (neweratickets.com) is a technology-driven, full-service ticketing company that allows managers to set their own ticketing fees, control their brand, and use their customer data to create more customized marketing communications. New Era Tickets helps clients increase their ROI by providing innovative technological solutions for box office management, event management, and customer communications, all while offering full-service ticketing and marketing products for public assembly facilities, show promoters, sports teams, theatres, and entertainment organizations. New Era Tickets proudly sells tickets for over 55 multipurpose sports and entertainment venues plus special events across theUS andCanada.
FanOne Marketing (fanonemarketing.com) provides sports and entertainment organizations with a combination of powerful digital marketing technology coupled with industry-specific services designed to maximize ticket sales. The FanOne Marketing suite of tools includes centralization of fan data that can be easily accessed and segmented to deploy highly personalized communications that heighten fan engagement and drive revenue. FanOne Marketing is a ticketing system agnostic division of New Era Tickets.
New Era Tickets is a wholly-owned subsidiary of Comcast-Spectacor (www.comcast-spectacor.com), the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for both the Flyers and the NBA’s Philadelphia 76ers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.
# # # #