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Apr 29, 2014: Budweiser Gardens Renews Partnership With New Era Tickets & Ovations Food Services


 Award-winning venue will continue to leverage leading ticketing and food services for all events

LONDON, Ontario (April 29, 2014) - Due to unparalleled ticketing technology and consistent food and beverage service, the London Civic Centre Corporation, and Global Spectrum, operators of Budweiser Gardens, today renewed their partnership with New Era Tickets and Ovations Food Services to continue providing solutions and support for all events hosted at the facility.

New Era Tickets provides Budweiser Gardens with additional revenue-generating channels and opportunities not offered by other ticketing providers. The ticketing solution, supported by a highly- experienced 24/7 client service team, and powered by New EraTickets’ sister company Paciolan, provides Budweiser Gardens with complete control over a variety of items including customer transaction fees, branding and sponsorships, and customer data. Budweiser Gardens’ customized ticketing solution is also built with added customer convenience and security features, including access control, mobile ticketing, and fraud prevention technologies.

“We empower Budweiser Gardens to maximize both their customer experience and revenue by offering a solution with unlimited options, including one-of-a-kind dinner and pre-party packages, group and suite ticket sales, and multi-game and season ticket plans for the resident London Knights Hockey Club,” said New Era Tickets President Fred Maglione. “For the past five years, New Era Tickets assisted Budweiser Gardens in selling more than three million tickets exceeding $100 million in gross ticket revenue.”

Ovations Food Services introduced a level of food and beverage services that is unsurpassed by their competitors by implementing an Everything’s Fresh™ approach to Budweiser Gardens in 2007. Always expanding on food service trends, Ovations Food Services recently introduced the Innovations Bar, located in section 108, featuring several of Labatt’s innovative beer brands like Budweiser Crown, Rolling Rock, Shock Top and Keith’s Galaxy. With the extension of their partnership, Ovations Food Services plans to update the Talbot Bar& Grille this Summer, add new point-of-sale terminals to all concession outlets, provide even more selection and increased speed of service by adding food carts throughout the facility, and freshen-up the concession stands with new graphics and countertops.

“I’m thrilled that the efforts of Ovations’ talented team will be on display for many more years to come,” said Trevor Moore, Ovations’ General Manager. “It’s been an exciting 12 years for Ovations and we are dedicated to continuing our contribution to the on-going success of Budweiser Gardens.

“New Era Tickets and Ovations provide Budweiser Gardens with a level of service that easily fulfills the demands and requirements of all our events,” said Global Spectrum’s Brian Ohl, Regional Vice President and General Manager of Budweiser Gardens. “By renewing our partnership with both companies, especially sister companies of Global Spectrum, we have a high level of strategic support to increase revenue for the facility and the City of London.”

Suited for diverse large-scale events, Budweiser Gardens offers a seating capacity of 9,090 for hockey and ice events, and over 10,000 for concerts and family shows with 1,100 premium club seats, 38 private luxury suites, and five Group Sales Suites. The venue configures to a 2,800-seat RBC Theatre setting that hosts intimate concerts and a yearly Broadway in London series. The facility also accommodates both End and Centre-Stage productions, and has hosted eight major national or international sporting events since opening in 2002. 

About New Era Tickets

New Era Tickets is a technology-driven, full-service ticketing company that allows managers to set their own ticketing fees, control their brand, and use their customer data to create more customized marketing communications. New Era Tickets help clients increase their ROI by providing innovative technological solutions for box office management, event management and customer communications, all the while offering full-service ticketing and marketing products for public assembly facilities, show promoters, sports teams, theatres and entertainment organizations. New Era Tickets proudly sells tickets for over 55 multipurpose sports and entertainment venues plus special events across the US and Canada. New Era Tickets is a wholly-owned subsidiary of Comcast-Spectacor.

About Ovations:

Ovations Food Services is a company whose purpose is to deliver fresh food and beverage with exceptional services to public assembly facilities throughout the United States and Canada. They are recognized for our attention to outstanding quality service, consistently providing record breaking per capita spending, and as the only national food services company in which the principals work directly with facility managers. Ovations specializes in providing services to stadiums, arenas, convention centers, fairgrounds, expo-centers, auto racing, casinos, performing arts centers and amphitheaters. 

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