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NHL Winter Classic

is_this_the_nhl_philadelphia_winter_classic_logo1.pngCASE STUDY: NEW ERA TICKETS MANAGED TICKETING FOR THE 2012 NHL WINTER CLASSIC


scaled1-224x300.jpgThe annual NHL Winter Classic was held at the Citizens Bank Park right after New Year’s Day on one of the coldest days of the season. The inclement weather did not however stop over 45,000 fans from pouring in to the event and cheer for rivals Philadelphia Flyers and New York Rangers. The Monday’s prime-time game was highlighted two days prior in the alumni game featuring former stars from either team.

New Era Tickets allowed fans access to simplified ticketing which only helped build more excitement for the Winter Classic. It enhanced the ultimate experience that fans have come to expect from such an annual tradition.

New Era Tickets worked hand-in-hand with the NHL to list and organize all event related ticketing needs. The company managed ticket sales, access control, and also arranged all fan pre-sale communications.